about the company

Treeline Design is a sole-proprietorship celebrating its 10-year anniversary. It got its start in 1993 with the LapMap, a patented product that services the ski industry as the only chairlift-mounted trailmap. LapMaps have attracted the attention and support from the advertising community that include a client list of Fortune 100 Companies.

As the inventor of the LapMap and CitiMap, founder of Treeline Design, Peter DeMasi has dedicated himself to developing and marketing his company’s products. He is a Wall Street refugee, having left his job as a floor trader of the Commodities Exchange in New York. It was upon leaving New York, while skiing in New England that he came up with the idea of a chairlift-mounted trailmap. On one particularly cold and windy day, while pulling a paper map out of his jacket, the map blew out of his hands. As he lunged for it, he dropped his gloves and poles in the process. That was an epiphanous moment that started it all.

The concept for CitiMaps has its origins in a similar fashion as the LapMap. By observing how traditional paper maps are unwieldy in an outdoor environment, even a city environment, there exist similar risks when trying to negotiate traffic while reading a map. When we see automobile drivers do it, we immediately recognize the problem and admonish that behavior. Yet people do it every day. It is a flawed notion to assume people can read maps and navigate at the same time, be they behind the wheel or walking about on foot.

With CitiMaps, pedestrians can simply and safely stop at any street corner and see where they’re going.

We welcome your comments, suggestions and input.